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AI receptionist for Canadian trades, in English and French

The calls you miss, answered and booked.

You’re on a ladder. The phone rings out. Front&Center picks up, books the job and texts you the details, so they don’t call the next shop on Google.

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  • 14-day free trial
  • 30-day money-back
  • Keep your number
  • No contract
  • English & French
Call ended(416) 555-01421:15
  1. Your phone rang 4 times. No answer, so it forwarded.
  2. ReceptionistThanks for calling Summit Heating, how can I help?
  3. CallerMy furnace stopped working and it’s freezing in here.
  4. ReceptionistSorry to hear that. I can send a technician tomorrow at 9:30 or 1:00. Which works?
  5. Caller9:30, please. It’s 18 Maple Crescent.
  6. ReceptionistYou’re booked for 9:30 tomorrow at 18 Maple Crescent. I’ll text you a confirmation.
  7. Texted to the callerYou’re all set for furnace repair around tomorrow 9:30. See you then!
  8. Texted to youBooked: furnace repair, tomorrow 9:30 at 18 Maple Crescent. Confirmation texted to the customer.
Tomorrow 9:30Furnace repair — 18 Maple CrescentJob booked

It answers like your office,
even when you’re on a roof

It greets callers with your business name, asks the questions you would, and answers from what you’ve taught it. Every call lands in your dashboard with a summary and the next step, so you know who to call back before you’re off the roof.

Summit Comfort Heating & Cooling(416) 555-0198 2:14Booking held

What the caller heard

  1. ReceptionistHi, thanks for calling Summit Comfort Heating and Cooling, how can I help you?
  2. CallerMy furnace won’t kick on and it’s freezing in here tonight.
  3. ReceptionistThat’s a cold night to be without heat. I can take your address and hold a diagnostic visit, and I’ll flag this for the team. What’s the best number to reach you?
  4. Caller416-555-0198. Can someone come tomorrow morning?
  5. ReceptionistI have 9:30 or 11:00 open tomorrow morning. Which one works? I’ll text you the confirmation.

What lands in your dashboard

Reason
My furnace won’t kick on and it’s freezing in here tonight.
Wants
Can someone come tomorrow morning?
Callback
(416) 555-0198
Next step
Visit held. Caller picks a time.

Text sent to the caller

Thanks for calling Summit Comfort Heating & Cooling. Your visit request is held. We’ll text to confirm the time.

Customers keep dialing
the number they already know

Your phone still rings first. Only the calls you don’t pick up forward to Front&Center, through your carrier’s no-answer forwarding. No new number to print on the truck.

Call pathWorks with
  • Rogers
  • Bell
  • TELUS
  • Freedom
  • VoIP / Internet phone
  1. Customer calls(416) 555-0142
  2. Your phone ringsSame number as always
  3. No answerCarrier forwards the call
  4. Front&Center answersBooks, answers, or takes a message

  1. Step 1

    Verify your business number

    Confirm the line is yours with a quick code. We give you a private routing number.

  2. Step 2

    Turn on no-answer forwarding

    Setup shows the exact steps for your carrier. Calls you don’t pick up go to the routing number.

  3. Step 3

    Run the connection test

    We ring your line, you let it ring out, and you hear the receptionist pick up.

One recovered job
can pay for the month

Enter what a typical job is worth to you and see it next to the plan price. It updates as you type.

Jobs saved from missed calls, per month
1
Plan

$800 back for a $300 month on Growth.

Recovered work$800
Growth plan$300

That’s 2.7× what the plan costs. Prices in CAD, per month.

Get a demo call on my phone

We ring your phone in seconds and you play the customer. Then try it on your own number, free for 14 days.

Made for trades that can’t
stop work to answer the phone

HVAC, plumbing, electrical, roofing and other home-service trades. Pick yours to see the calls it handles for you.

What it handles

What a good office manager
would do on every call

It handles the call from the first ring to the deposit, and you call back with the details in hand. Every plan covers the call itself; the bigger plans add the money and handoff tools.

  • Recognises your regulars

    Greets returning customers and knows the furnace you installed last fall, after checking it’s really them.

  • Quotes only your prices

    Set a price or a range for each service. It quotes only those, and it flags the call for you if it ever says another number.

  • Knows when you’re closed

    At 9 pm it says you’re closed and books the morning instead of promising a callback in 15 minutes.

  • Emergencies first

    Gas smell, flooding, no heat: safety advice first, then an instant alert to you, so it doesn’t sit until morning. On-call transfer is Growth and up.

  • Books it, or you approve it

    Books straight onto your calendar. On Starter and up it can also hold the time for you to confirm. The caller gets a text either way.

  • Texts callers who hang up

    Someone hangs up without a word? They get a text asking how you can help, and their reply lands in Callbacks, so a silent hang-up can still become a job.

  • Hands off with a brief

    Wants a person? It transfers the live call and tells whoever picks up who’s calling and why (Growth and up).

  • Photos and deposits by text

    Texts a private link for photos of the problem (Starter and up) and a Stripe link for your deposit (Growth and up). It never takes card numbers by voice.

  • Learns what it missed

    Questions it couldn’t answer come to you. Answer once and it uses that answer on the next call, so the same question doesn’t stump it twice (Starter and up).

Compare everything in each plan

Get a demo call on my phone

We ring your phone in seconds and you play the customer. Then try it on your own number, free for 14 days.

Pricing

Try it free for 14 days,
then pick your plan

Every plan starts with a 14-day free trial and a 30-day money-back guarantee. No contract. Hear a demo call first if you’d rather.

30-day money-back guarantee14-day free trialNo contracts

Solo

$79CAD / month

or $790 CAD a year (2 months free)

For one-truck operators who can't pick up on the job: the phone gets answered and every call is on record, so you can see exactly what you missed.

  • 150 caller minutes / month
  • Answers missed & after-hours calls in English or French
  • Books jobs into your calendar
  • Emergency triage with safety advice
  • Missed-call text-back & callback queue
  • Every call on record: summary, transcript, recording, lead details and call problems
Start my free trial

14-day free trial, 30-day money-back guarantee

Starter

$150CAD / month

or $1,500 CAD a year (2 months free)

For a small crew that wants the AI getting better every week: it learns from every miss, texts callers for photos, and holds each booking until you approve it.

  • 500 caller minutes / month
  • Everything in Solo, for up to 5 teammates
  • Train from misses: answer a question once, it uses it on the next call
  • Asks callers for photos by text, on the call
  • Approve each booking before it's confirmed
Start my free trial

14-day free trial, 30-day money-back guarantee

Growth

Recommended

$300CAD / month

or $3,000 CAD a year (2 months free)

For multi-crew shops that want to see what the answering is worth: the weekly money recovered report, deposits taken on the call, and your CRM in step.

  • 1,500 caller minutes / month
  • Everything in Starter, for up to 10 teammates
  • Weekly money recovered report
  • Deposit links paid to your Stripe
  • Briefed transfers and on-call rotation
  • Two-way Jobber and HubSpot sync, plus custom lookups
Start my free trial

14-day free trial, 30-day money-back guarantee

Scale

$750CAD / month

or $7,500 CAD a year (2 months free)

For multi-location shops that want the AI working new leads and past customers on top of the answering.

  • 5,000 caller minutes / month
  • Everything in Growth, for up to 25 teammates
  • Calls new web & Google leads back in under a minute
  • Website chat and Google review requests
  • Estimate follow-up, tune-up reminder & win-back campaigns
  • Priority support
Start my free trial

14-day free trial, 30-day money-back guarantee

Talk to us

Enterprise

Custom

Custom minutes, onboarding and pricing for larger teams. Talk to us.

  • Custom caller minutes & pricing
  • Everything in Scale
  • Dedicated onboarding help
  • Volume / multi-location options
Contact usTalk to us

Prices in Canadian dollars, plus applicable tax. Compare every feature. Change plans anytime in Settings. Enterprise is custom: email us.

How this is different from
an answering service

Both pick up when you can’t. Here’s what changes on the call, and on the bill.

Front&CenterAnswering service
Who picks upOur AI, instantlyA live agent, usually from a script
WhenAny hour, including after hoursDepends on the service
On the callKnows your services and approved prices, and books straight into your calendarUsually takes a message
What you payA set monthly price, with minutes includedBilled per minute or per call

What trades owners ask
before they switch it on

Straight answers on your number, pricing and how it handles a call. See all questions.

  • What is Front&Center?

    Front&Center answers the calls you can’t get to, on the number your customers already dial. It’s an AI receptionist for Canadian trades and home-service businesses: HVAC, plumbing, electrical, roofing, cleaning, landscaping, pest control and more. When you don’t pick up, it answers in your business’s name, asks the questions you would, books the job into your calendar and sends you a summary of the call.

  • Do I have to change my business phone number?

    No. Customers keep calling the number they already know, and your phone still rings first. We give you a private routing number, and you turn on no-answer (conditional) forwarding with your carrier so only the calls you don’t pick up go to the AI. If you ever turn forwarding off, your line works exactly as it did before.

  • How much does an AI receptionist cost in Canada?

    Front&Center starts at $79 CAD a month. The plans are Solo $79 CAD/month (150 caller minutes), Starter $150 CAD/month (500 caller minutes), Growth $300 CAD/month (1,500 caller minutes), Scale $750 CAD/month (5,000 caller minutes). Enterprise pricing is custom. Every self-serve plan starts with a 14-day free trial and comes with a 30-day money-back guarantee, and there’s no contract.

  • Does it speak French?

    Yes, on every plan. It answers calls and sends texts in English or French, in the caller’s language, and switches if the caller does partway through. That matters if you serve Quebec, New Brunswick, eastern Ontario or any bilingual market.

  • Does it answer after hours and on weekends?

    Yes. It answers forwarded calls at any hour, day or night. It knows your business hours, so after hours it’s upfront that you’re closed, takes the job details and offers your next open slot. It won’t promise that someone is coming out tonight unless the call is an emergency.

  • How is an AI receptionist different from an answering service?

    An answering service puts a live agent on the line who usually takes a message from a script and bills per minute or per call. An AI receptionist picks up instantly at any hour, knows your services and approved prices, books straight into your calendar, and costs a set monthly price with minutes included. If your calls need a human for complex or sensitive conversations, an answering service may suit you better.

Stop losing jobs to missed calls.

Hear it take a call on your own phone. Then put it on your number, free for 14 days.

Get a demo callStart my free trial